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Literature review on consumer acceptance

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From: Kory P.
Added: 01.04.2021
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Christopher Bryant, Julie Barnett. Cultured meat grown in-vitro from animal cells is being developed as a way of addressing many of the ethical and environmental concerns associated with conventional meat production. As commercialisation of this technology appears increasingly feasible, there is growing interest in the research on consumer acceptance of cultured meat. We present a systematic review of the peer-reviewed literature, and synthesize and analyse the findings of 14 empirical studies.
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Literature Review on Consumer Behaviour

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Consumer insights & research reports | Alternative proteins | GFI

The topic of consumer behaviour is one of the massively studied topics by the researchers and marketers in the past and still being studied. Researchers show different reasons as to why consumer behaviour has been the topic of many academics and researchers. One of the common views is that understanding consumer behaviour has become a factor that has a direct impact on the overall performance of the businesses Kotler and Keller, Another view suggests that understanding consumer behaviour has become crucial especially due to fierce competition in retail industry in the UK and worldwide Lancaster et al, This chapter will introduce some other areas of research background of consumer behaviour addressing the works of researchers and marketers.
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Consumer insights

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Literature Review The following literature review will critically analyze the theories associated with the research topic. Firstly, it looks at the issues of consumer behavior; hence it highlights the factors, which influence the consumer decision-making process, predominantly the consumer attitudes. The author has found a variety of academic articles, some of which focus on food industry and public trust in food safety. Other articles examine more generally models of consumer attitude formation, which might be useful applied to the research question in this topic.
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