Modeling the tires
Before we start modeling we take a look at some reference images, like
these:

Look at the pattern of the profile on the tire.. also note the decreasing
depth at the side!
We take the second image and use that as a background image for our
modeling process. Make sure you have saved the Lamborghini project so you can clear the
scene and start a new one. In front view, create a square analytical rectangle (press and
hold the Shift key while creating the rectangle to make a perfect square), open properties at the Col
tab and set the reference image as texture for the rectangle. Then go to the
Wire tab of the properties and set Texture quality at 512 or
better. Make sure you are working in OGL display mode, so you can see the
texture on the rectangle.
Next, create a polygonal SDS Rectangle and place that at the centre of the tire.
Like always, we model half and create the other half using mirroring. Switch to
Face Edit mode and select the face. Then use the Knife tool (the
one next to the Dupl. E tool), to add eight (8) vertical edges in total. Each
edge creates a new face, which we later use for the profile of the tire.
To get a nice vertical edge set the following options and press and hold the
Shift key before you click to finish the tool:

The Knife tool and the options you need
Remember that you can use the Again function (press right mouse button in the View
window and select Again from the pop-up menu, or press the 'a' key)
to repeat the tool with the same settings as before.
For the position of the rectangle and the vertical edges see the next image:

Eight vertical edges added with the Knife tool
Repeat this process to add six more horizontal edges, like shown in the
next image. To add the edges, you first need to select all faces you wish to
cut. To get the same view as in the next image, select the SDS rectangle,
open Property window at the Wire tab and set the 'No shading' option.

And six more horizontal edges added...
Then start moving points around, to roughly match the profile of the tire:

Profile roughly matched
The next step is to select all faces that need to be extruded downwards (the
grooves in the profile). Switch to Face Edit mode, select the required
faces and extrude these downwards. In the next screenshot you can see which
faces you need to select (they all have a red dot):

Select all these faces and extrude them downwards..
Next, delete all faces that cross the profile grooves. See next image to see
the faces you need to delete:

Delete selected faces as shown here
Also, delete the faces that are on the inner side of the tire, like shown in
the next image:

Also delete these faces
Switch to Edge Edit mode and move the lower, outer edges up, like
shown in the next image:

Move lower outer edges upwards
Here is a screenshot showing the result of the last instruction (front view)

Front view of the profile
Switch to Point Edit mode and bend the profile a little, like shown in the
next image:

Front view of the adjusted tire profile
Select all the edges at the side of the tire and start extruding them
to add new faces. Remember: select the edges, press and hold the Ctrl key to
add new faces!

Select these edges and add new faces
The grooves in the profile now should be getting less deep. Switch to
Point Edit mode and move the points that make the grooves. Level these
points with the other ones. Where two points come together, use the Merge
tool to join these into a single point.

Points of the grooves leveled and merged with the other points
Now the profile is reduced to zero, you can extrude the faces like you did
before in Edge Edit mode:

Now extrude these edges downwards to make the side of the tire
Next screenshot shows the profile in front view after adding some faces:

Front view of the tire we have created so far..
Now it is time to set Edge Sharpness for the edges. Take a look at the next
image to see which edges should be set to 'Sharp'; the other edges
will keep the default edge sharpness.

All selected edges should be set to 'Sharp'
Now you can build the actual tire from the part you just created. Duplicate
the object you now have and move it down and see how they fit together.
Probably you will have to do some tweaking to match the two pieces together.
When tweaking, remember to move the points in pairs to keep the groove width
intact:

Duplicate added..
Tweaking done!
OK, after the tweaking is done, delete the duplicate object. Now the
original object is ready to be duplicated and you can be sure the duplicates all
fit together! Duplicate the original (adjusted) object again. Move the
duplicate down and make the two objects touch. Then select both objects and
apply the 'MergeO' (Merge Objects) tool. The two objects become one
in the hierarchy and get the name of the first selected object.
Now save your work!
Next, in Point Edit mode, select all points at the intersecting area of the
(former) two objects. See next screenshot:

All points at the intersecting area selected
Then apply the 'JoinF' (Join Faces) tool. In the tool control bar,
set the Distance parameter to a small value (actual value depending on the
distance of the two objects, the value shown in the screenshot may not be
accurate for you). All faces whose edges have a distance smaller then the
value you have set, will be connected. If you set your distance parameter
too large, you may end up with more faces joined then you would like. So
experiment with some values and make a simple test render. If the results
are OK, then save your work. If not OK, then undo your last actions and try
again.

Join Faces tool selected, Distance parameter set..
Repeat this process four times in total. The duplicated object doubles in
size every time, so the profile object grows fast! You'll end up with a long
string of profile parts all joined together. Then of course you have
modeled only half the tire. A duplicate of this object will be used and
mirrored. Finally they will be merged to make the tire complete:
Half a tire modeled then mirrored and merged
The last step is to apply the Bend tool (it is in the Transformation tab).
Make sure you are in Face edit mode and select all faces. Press the F8 key
to invoke the Numeric Window. Take a side view and start the Bend tool. Drag
a box around the most left side of the object and then one around the
most right side. Then simply enter 360 in the Angle field of the Numeric Window.
The profile of the tire will bend perfectly.

Bend tool in the Transformation tab
enter 360 in the Angle field
This is the final result after bending the profile:

Bend tool applied!
When done bending, the final step is to adjust the size of the tire, to match the size of
the wheel and we are ready! Then duplicate the entire wheel three times to
create 4 complete wheels, save
your project and
your car is ready to roll!

Test render of our wheel